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抓住潛在關鍵字用戶

抓住潛在關鍵字用戶

任務名稱：抓住潛在關鍵字用戶，提升网站网站量，促进公司业绩提升

搜索者行爲分析

雅虎公司的Research Fellow新搜索技术副总裁Andrei Broder将搜索者分成三类：導航型，信息型和交易型。這三種不同類型的搜索者在使用搜索引擎時表現出不同的行爲目的，通過對他們的行爲進行分析可以幫助網站建設和管理者創建出符合搜索者需要的網站及內容。

導航型搜索者

導航型搜索者是在寻找某一特定的网站，可能是因为他们过去曾访问过，或有人告诉过他们这个网站，或因为他们曾听说过这么一家公司而假设有这么个网站存在。和其他的搜索者不同，導航型搜索者心中只有一个正确答案。

所以一般會鍵入特定的名稱，如“青少年發明與創新協會”“香港迪斯尼”等詞彙進行搜索

信息型搜索者

信息型搜索者需要關于特定主題的深層次信息。他們確定需要的信息是能夠從互聯網上得到的，需要去尋找。對于信息型搜索請求來說不會有唯一的答案，他們會搜索不同網站與主題相關的多個網頁來獲得答案。

使用的搜索請求如“什麽是搜索引擎優化”或者“飛機場怎麽走”之類的詞語。

信息型搜索者是所有搜索引擎營銷活動的主要對象。信息型搜索者還沒有選擇他們要購買的産品，因此還屬于被爭取的階段。也就是企業的潛在客戶階段，要是信息型搜索者滿意的關鍵是提供與産品和服務有關的清晰的“學習型”信息。如果你想銷售騎坐式剪草機，就要解釋爲什麽騎坐式剪草機會比手推的類型要好。如果你提供一個減肥療法，就要說明你的治療會奏效，而其他的會失敗？

交易型搜索者

交易型搜索者的目的性很強。他們不再是尋找信息，而是想要幹點什麽。他們的搜索請求集中在具體任務上。

交易型搜索請求經常與具體的産品有關，他所期望出現的是有關産品的網頁。然而目前的企業網站的産品頁面只有簡單的型號、參數和圖片，這麽簡單的設計很難得到搜索引擎的推薦，從這方面來說，企業網站的優化重點在産品頁的設計上。

了解搜索者的行爲模式可以幫助我們清晰地把握網站如何滿足不同類型搜索者的需求。然而搜索結果如此之多，人們何以點擊到您的網站呢？我們需要對搜索者的點擊行爲作一簡要分析。

任務作用

抓住信息關鍵字搜索者用戶，讓更多的潛在用戶關注您的網站。

任務執行步驟和要求

第一步：使用建站雲之家行業知道功能組件，發布信息搜索者需要的信息，類似于百度知道

用您的建站雲之家注冊賬戶登陸您的網站管理後台。

选择网站管理后台高级功能如图：

選擇“行業知道”功能組件，如圖：

根據我們的經驗，如果您的網站知道系統中存在500個問題，將每天爲您帶來的訪問量將不低于20個。

小技巧：

Ａ、在前期知道內容無人提問的情況一，可以采用自己注冊網站會員，自問自答案的形式

Ｂ、問題的標題一定要包含公司業務關鍵詞

Ｃ、問題的收集可以問一下您的公司銷售人員，他們都經常會接受到客戶的哪些問題，一般客戶經常問的問題，他們上網也會搜該問題

Ｄ、堅持每天發布10個問題，更有助于您的網站在百度上排名。

第二步：使用建站雲之家公司論壇功能組件，發布信息搜索者搜索信息，獲取更多銷售機會

登陆网站管理后台，选择网站管理后台高级功能如图：

選擇“公司論壇”功能組件，如圖：

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The line of perpetual snow. "The population of Japan was formerly divided into four great classes. The first was the military and official class, and these are what were called Samurai; the second was the farmer class that rented the lands from the government, and engaged in agriculture; the third was the artisan class, and included all the trades and occupations of an industrial character; and the fourth was the merchant class, including all kinds of traders from the wholesale merchant to the petty peddler. Of course there were subdivisions[Pg 216] of these classes, and sometimes several of them in a single class, but the general outline of the system is as I have stated it. Below these classes, and outside the ordinary scale of humanity, were the Eta and Hinin castes, who comprised beggars, tanners, grave-diggers, and, in fact, all persons who had anything to do with the handling of a dead body, whether human or of the lower animals. It was pollution to associate with a person of the Eta caste, and these people were compelled to dwell in villages by themselves. As they were not respected by others, they had no great respect for themselves, and lived in the most filthy condition. They could not enter a house where other people lived, and were not permitted to sit, eat, or drink with others, and they could not cook their food at the same fire. It was just as Doctor Allingham had congratulated himself upon the fact that the bowling was broken, and that he had only to hit now and save the trouble of running, just as he was scanning the boundaries with one eye and with the other following Tanner's short, crooked arm raised high above the white sheet at the back of the opposite wicket, that he noticed the strange figure. Its abrupt appearance, at first sight like a scare-crow dumped suddenly on the horizon, caused him to lessen his grip upon the bat in his hand. His mind wandered for just that fatal moment, and his vision of the on-coming bowler was swept away and its place taken by that arresting figure of a man coming over the path at the top of the hill, a man whose attitude, on closer examination, seemed extraordinarily like another man in the act of bowling. "Which is probably where he is now," remarked Gregg, with a slight bantering note in his voice. (1.) To what three general objects are machines directed?—(2.) How are machines distinguished from other works or structures?—(3.) Into what four classes can machinery be divided?—(4.) Name one principal type in each of these four divisions. The Liège people were already up and about, and wandered through the streets full of fear, for all sorts of rumours were heard—that civilians were murdered, the town was to be burned down, and that a start would be made very soon. As they looked at those burning hamlets yonder they believed the rumours, and went nearly mad for fear; the men as well as the women could not help46 themselves, and wept. During the night various posters were stuck on the walls about military action. The following is the translation of one of these:— The rules which Aristotle gives us for the conversion of propositions are no doubt highly instructive, and throw great light on their meaning; but one cannot help observing that such a process as conversion ought, on his own principles, to have been inadmissible. With Plato, the copulation of subject and predicate corresponded to an almost mechanical juxtaposition of two self-existent ideas. It was, therefore, a matter of indifference in what order they were placed. Aristotle, on the other hand, after insisting on the restoration of the concrete object, and reducing general notions to an analysis of its particular aspects, could not but make the predicate subordinate to, and dependent on, the subject—a relation which altogether excludes the logical possibility of making them interchangeable with one another.275 [Pg 232] LOUIS XV. “Well—about who is related to who, and family scandals, and who works for this one and that one—just ‘gossip’.” Yet she not only loved Cairness as much as ever, but more. Her church had the strong hold of superstition upon her, but she might have thrown it off, grown reckless of enforced conventions, and have gone to him, had not faithfulness and gratitude held her yet more powerfully. Her bold sweet eyes were looking into his and her mouth was curved like a heart. —sang the sailor sentimentally. His arm crept up from her waist to her shoulder and lay heavy there. They strolled on along the narrow path, and the darkness stole down on them from the Moor, wrapping them softly together. They told each other their names—his was Joe Dansay, and he was a sailorman of Rye, who had been on many voyages to South America and the Coral Seas. He looked about twenty-five, though he was tanned and weather-beaten all over. His eyes were dark and foreign-looking, so was his hair. His mouth was a trifle too wide, his nose short and stubborn. "Then you admit knowing where he is hidden?" "It is false!" he replied, "no human law have I violated, and to no man's capricious tyranny will I submit." HoME 自拍性交sitetiebabaiducom ENTER NUMBET 0010deducationie.cn
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