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什麽是網絡營銷的理論基礎

什麽是網絡營銷的理論基礎

　　網絡營銷的理論基礎主要是網絡整合營銷理論、軟營銷理論和直複營銷理論

　　網絡整合營銷理論主要包括以下幾個關鍵點：

　　網絡營銷首先要求把消費者整合到整個營銷過程中來，從他們的需求出發開始整個營銷過程。

　　網絡營銷要求企業的分銷體系以及各利益相關者要更緊密地整合在一起。

　　把企業利益和顧客利益整合到一起。軟營銷理論是相對“強勢營銷”而言的。該理論認爲顧客在購買産品時，不僅滿足基本的生理需要，還滿足高層的精神和心理需求。因此，軟營銷的一個主要特征是對網絡禮儀的遵循，通過對網絡禮儀的巧妙運用獲得希望的營銷效果。

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The line of perpetual snow. "The population of Japan was formerly divided into four great classes. The first was the military and official class, and these are what were called Samurai; the second was the farmer class that rented the lands from the government, and engaged in agriculture; the third was the artisan class, and included all the trades and occupations of an industrial character; and the fourth was the merchant class, including all kinds of traders from the wholesale merchant to the petty peddler. Of course there were subdivisions[Pg 216] of these classes, and sometimes several of them in a single class, but the general outline of the system is as I have stated it. Below these classes, and outside the ordinary scale of humanity, were the Eta and Hinin castes, who comprised beggars, tanners, grave-diggers, and, in fact, all persons who had anything to do with the handling of a dead body, whether human or of the lower animals. It was pollution to associate with a person of the Eta caste, and these people were compelled to dwell in villages by themselves. As they were not respected by others, they had no great respect for themselves, and lived in the most filthy condition. They could not enter a house where other people lived, and were not permitted to sit, eat, or drink with others, and they could not cook their food at the same fire. It was just as Doctor Allingham had congratulated himself upon the fact that the bowling was broken, and that he had only to hit now and save the trouble of running, just as he was scanning the boundaries with one eye and with the other following Tanner's short, crooked arm raised high above the white sheet at the back of the opposite wicket, that he noticed the strange figure. Its abrupt appearance, at first sight like a scare-crow dumped suddenly on the horizon, caused him to lessen his grip upon the bat in his hand. His mind wandered for just that fatal moment, and his vision of the on-coming bowler was swept away and its place taken by that arresting figure of a man coming over the path at the top of the hill, a man whose attitude, on closer examination, seemed extraordinarily like another man in the act of bowling. "Which is probably where he is now," remarked Gregg, with a slight bantering note in his voice. (1.) To what three general objects are machines directed?—(2.) How are machines distinguished from other works or structures?—(3.) Into what four classes can machinery be divided?—(4.) Name one principal type in each of these four divisions. The Liège people were already up and about, and wandered through the streets full of fear, for all sorts of rumours were heard—that civilians were murdered, the town was to be burned down, and that a start would be made very soon. As they looked at those burning hamlets yonder they believed the rumours, and went nearly mad for fear; the men as well as the women could not help46 themselves, and wept. During the night various posters were stuck on the walls about military action. The following is the translation of one of these:— The rules which Aristotle gives us for the conversion of propositions are no doubt highly instructive, and throw great light on their meaning; but one cannot help observing that such a process as conversion ought, on his own principles, to have been inadmissible. With Plato, the copulation of subject and predicate corresponded to an almost mechanical juxtaposition of two self-existent ideas. It was, therefore, a matter of indifference in what order they were placed. Aristotle, on the other hand, after insisting on the restoration of the concrete object, and reducing general notions to an analysis of its particular aspects, could not but make the predicate subordinate to, and dependent on, the subject—a relation which altogether excludes the logical possibility of making them interchangeable with one another.275 [Pg 232] LOUIS XV. “Well—about who is related to who, and family scandals, and who works for this one and that one—just ‘gossip’.” Yet she not only loved Cairness as much as ever, but more. Her church had the strong hold of superstition upon her, but she might have thrown it off, grown reckless of enforced conventions, and have gone to him, had not faithfulness and gratitude held her yet more powerfully. Her bold sweet eyes were looking into his and her mouth was curved like a heart. —sang the sailor sentimentally. His arm crept up from her waist to her shoulder and lay heavy there. They strolled on along the narrow path, and the darkness stole down on them from the Moor, wrapping them softly together. They told each other their names—his was Joe Dansay, and he was a sailorman of Rye, who had been on many voyages to South America and the Coral Seas. He looked about twenty-five, though he was tanned and weather-beaten all over. His eyes were dark and foreign-looking, so was his hair. His mouth was a trifle too wide, his nose short and stubborn. "Then you admit knowing where he is hidden?" "It is false!" he replied, "no human law have I violated, and to no man's capricious tyranny will I submit." HoME 自拍性交sitetiebabaiducom ENTER NUMBET 0010www.apipca.com.cn
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