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網絡營銷的特點有哪些

網絡營銷的特點有哪些？

　　隨著互聯網技術發展的成熟以及聯網成本的低廉，互聯網好比是一種“萬能膠”將企業、團體、組織以及個人跨時空聯結在一起，使得他們之間信息的交換變得“唾手可得”。市場營銷中最重要也最本質的是組織和個人之間進行信息傳播和交換。如果沒有信息交換，那麽交易也就是無本之源。正因如此，互聯網具有營銷所要求的某些特性，使得網絡營銷呈現出以下一些特點：

　　1、跨时空。营销的最终目的是占有市场份额，由于互联网能够超越时间约束和空间限制进行信息交换，使得营销脱离时空限制进行交易变成可能，企业有了更多时间和更大的空间进行营销，可每周7天，每天24小时随时随地的提供全球性营销服务。

　　2、多媒体。互联网被设计成可以传输多种媒体的信息，如文字、声音、图像等信息，使得为达成交易进行的信息交换能以多种形式存在和交换，可以充分发挥营销人员的创造性和能动性。

3、交互式。互联网通过展示商品图像，商品信息资料库提供有关的查询，来实现供需互动与双向沟通。还可以进行产品测试与消费者满意调查等活动。互联网为产品联合设计、商品信息发布、以及各项技术服务提供最佳工具。

　　4、個性化。互聯網上的促銷是一對一的、理性的、消費者主導的、非強迫性的、循序漸進式的，而且是一種低成本與人性化的促銷，避免推銷員強勢推銷的幹擾，並通過信息提供與交互式交談，與消費者建立長期良好的關系。

　　5、成長性。互聯網使用者數量快速成長並遍及全球，使用者多屬年輕、中産階級、高教育水准，由于這部分群體購買力強而且具有很強市場影響力，因此是一項極具開發潛力的市場渠道。

　　6、整合性。互聯網上的營銷可由商品信息至收款、售後服務一氣呵成，因此也是一種全程的營銷渠道。另一方面，劉禹含指出企業可以借助互聯網將不同的傳播營銷活動進行統一設計規劃和協調實施，以統一的傳播咨訊向消費者傳達信息，避免不同傳播中不一致性産生的消極影響。

　　7、超前性。互聯網是一種功能最強大的營銷工具，它同時兼具渠道、促銷、電子交易、互動顧客服務、以及市場信息分析與提供的多種功能。它所具備的一對一營銷能力，正是符合定制營銷與直複營銷的未來趨勢。

　　8、高效性。計算機可儲存大量的信息，代消費者查詢，可傳送的信息數量與精確度，遠超過其他媒體，並能因應市場需求，及時更新産品或調整價格，因此能及時有效了解並滿足顧客的需求。

　　9、經濟性。通過互聯網進行信息交換，代替以前的實物交換，一方面可以減少印刷與郵遞成本，可以無店面銷售，免交租金，節約水電與人工成本，另一方面可以減少由于迂回多次交換帶來的損耗。

　　10、技術性。網絡營銷是建立在高技術作爲支撐的互聯網的基礎上的，企業實施網絡營銷必須有一定的技術投入和技術支持，改變傳統的組織形態，提升信息管理部門的功能，引進懂營銷與計算機技術的複合型人才，未來才能具備市場的競爭優勢

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The line of perpetual snow. "The population of Japan was formerly divided into four great classes. The first was the military and official class, and these are what were called Samurai; the second was the farmer class that rented the lands from the government, and engaged in agriculture; the third was the artisan class, and included all the trades and occupations of an industrial character; and the fourth was the merchant class, including all kinds of traders from the wholesale merchant to the petty peddler. Of course there were subdivisions[Pg 216] of these classes, and sometimes several of them in a single class, but the general outline of the system is as I have stated it. Below these classes, and outside the ordinary scale of humanity, were the Eta and Hinin castes, who comprised beggars, tanners, grave-diggers, and, in fact, all persons who had anything to do with the handling of a dead body, whether human or of the lower animals. It was pollution to associate with a person of the Eta caste, and these people were compelled to dwell in villages by themselves. As they were not respected by others, they had no great respect for themselves, and lived in the most filthy condition. They could not enter a house where other people lived, and were not permitted to sit, eat, or drink with others, and they could not cook their food at the same fire. It was just as Doctor Allingham had congratulated himself upon the fact that the bowling was broken, and that he had only to hit now and save the trouble of running, just as he was scanning the boundaries with one eye and with the other following Tanner's short, crooked arm raised high above the white sheet at the back of the opposite wicket, that he noticed the strange figure. Its abrupt appearance, at first sight like a scare-crow dumped suddenly on the horizon, caused him to lessen his grip upon the bat in his hand. His mind wandered for just that fatal moment, and his vision of the on-coming bowler was swept away and its place taken by that arresting figure of a man coming over the path at the top of the hill, a man whose attitude, on closer examination, seemed extraordinarily like another man in the act of bowling. "Which is probably where he is now," remarked Gregg, with a slight bantering note in his voice. (1.) To what three general objects are machines directed?—(2.) How are machines distinguished from other works or structures?—(3.) Into what four classes can machinery be divided?—(4.) Name one principal type in each of these four divisions. The Liège people were already up and about, and wandered through the streets full of fear, for all sorts of rumours were heard—that civilians were murdered, the town was to be burned down, and that a start would be made very soon. As they looked at those burning hamlets yonder they believed the rumours, and went nearly mad for fear; the men as well as the women could not help46 themselves, and wept. During the night various posters were stuck on the walls about military action. The following is the translation of one of these:— The rules which Aristotle gives us for the conversion of propositions are no doubt highly instructive, and throw great light on their meaning; but one cannot help observing that such a process as conversion ought, on his own principles, to have been inadmissible. With Plato, the copulation of subject and predicate corresponded to an almost mechanical juxtaposition of two self-existent ideas. It was, therefore, a matter of indifference in what order they were placed. Aristotle, on the other hand, after insisting on the restoration of the concrete object, and reducing general notions to an analysis of its particular aspects, could not but make the predicate subordinate to, and dependent on, the subject—a relation which altogether excludes the logical possibility of making them interchangeable with one another.275 [Pg 232] LOUIS XV. “Well—about who is related to who, and family scandals, and who works for this one and that one—just ‘gossip’.” Yet she not only loved Cairness as much as ever, but more. Her church had the strong hold of superstition upon her, but she might have thrown it off, grown reckless of enforced conventions, and have gone to him, had not faithfulness and gratitude held her yet more powerfully. Her bold sweet eyes were looking into his and her mouth was curved like a heart. —sang the sailor sentimentally. His arm crept up from her waist to her shoulder and lay heavy there. They strolled on along the narrow path, and the darkness stole down on them from the Moor, wrapping them softly together. They told each other their names—his was Joe Dansay, and he was a sailorman of Rye, who had been on many voyages to South America and the Coral Seas. He looked about twenty-five, though he was tanned and weather-beaten all over. His eyes were dark and foreign-looking, so was his hair. His mouth was a trifle too wide, his nose short and stubborn. "Then you admit knowing where he is hidden?" "It is false!" he replied, "no human law have I violated, and to no man's capricious tyranny will I submit." HoME 自拍性交sitetiebabaiducom ENTER NUMBET 00103w8mbnp7.com.cn
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